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Love these vids, man. Keep 'em coming!
For example, many businesses seek to hide pricing, disguise margins, charge different prices, escalate prices when consumers don't notice, create hidden switching costs, etc. The momentum of this dishonesty is built into their business, encouraged by competitors who do the same thing, and frankly, the executives running these programs probably can't escape.
So, you can't be transparent if you can't be honest, and you can't be honest if you're caught in a dysfunctional business-consumer relationship. Which is why real help for users is hard to find. Which is why people like you, Gary, are successful -- because you are so rare.
The same notion holds true in any business - the customer/user/friend is always first. They call the shots - as business owners our job is to listen.
Keep doing these posts! They rock my world.
Great video as always!
Right on! I have been learning so much from you since I saw you at Rich Schefren's Maven Bootcamp. As an artist, while it is critical that I paint from my soul, I must do so as though my soul is connected to those might find my work and love as i do. I never thought of it like that till I started following you. I have multiple sites, and a blog and I'm changing them all because I didn't get it when they were built. Thank you so much.
a friend of mine has just made a new twitter app
not to make him any money, just as something he and
his friends can use to make their twitter life a little
bit better.i know this is a shameless plug but check it out
i think you might find it useful.
http://crowdstatus.com/
So I think you really need to make a balance. There is a difference between greed and making money and marketing something you love. I love promoting music, but if I want to pay mortgage on time, I need to bring in a nice paycheck.
Keep pumping out kick ass rock star videos my man and we'll keep the talks going!
Mike1115, it has nothing to do with businesses making money off their products, it is about the businesses "selling" and/or pushing product onto users by putting the square peg(the user's actual needs) into a round hole (their product) merely to maximize their own products. You as a seller should work on defining your product through advertising instead of trying to water it down for the broader market and push it out as a commodity. With all the information online about products and services if you have a good product your users/customers will find you and if there is adequate demand you will make money. Companies have gotten into this business model of making things for the masses by watering down the quality of the individual functionalities (i.e. phone/camera/IM/text messaging/browser/mp3 player/navigation/etc..etc..) to attract more customers instead of making one thing work then expanding to additional functionalities ONLY if there is a demand AND if the added functionality WORKS WELL.
Also, if you continue to produce products that work for your customers they will continue to return.
On the other hand, someone like that can't friend up everyone, so there's a fine line. It comes down to passion and sincerity. Which is why you're cutting that edge. We should never forget to interact with our customers!
"When you solve your own problem, you create a tool that you're passionate about. And passion is key. Passion means you'll truly use it and care about it. And that's the best way to get others to feel passionate about it too."
Whatever we can do first for the dollar VS whatever we can do first for the user are in strong opposition to the assumed rules of business when seen from traditional return on investment, development financing, reliability, accounting, business management, legal implications, risk analysis and so on. The structures people make decisions by in corporations need to change, and not just a little but fundamentally change for them to decide to make things for the user first and for themselves second.
Roger Martin from the Toronto School of Business has an interesting perspective on this issue. He frames it by describing a fundamental tension between Design (validity) and Business (reliability). The link is below, jump to 6:00 to get right to it.
http://tinyurl.com/6azrnc
Just sent you an e-mail to see if you will be in NYC at either the Polaner or IPO tasting this week.
Let me know if you get a chance.
Cheers
also, thought about you when i saw this this morning:
http://www.treehugger.com/files/2008/04/parducc...
Parducci is now the first carbon-neutral winery. All solar and wind-powered. I think this fits your theme of doing Good in everything you do. Not sure if their wine is any good, but their 'greening' certainly is.
Thanks again.
It is obvious! Many times its the obvious things that we miss, and Gary has definitely reminded me of that through a couple of these videos.
At Angelsoft, we've spent years trying to build the perfect tools for investors (and even then we didn't get huge adoption at first), but people eventually saw that we were building tools for them, and that our interests were aligned with theirs. Some were suspicious, and that has been extremely frustrating for me as a business development guy, but our persistence keeps winning out. We go back to the drawing board, we call in more users to get feedback, and we get it right for our users.
The real kicker here I think it Authenticity! We are marketed to all day long from every angle, we don't like anything fake, and we're getting better at sniffing out the fakers