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Linked up on my blog:
http://jaradjohnson.com/blog
Brian Solis of PR 2.0 says that “…blogging is one of the great disruptors in media. It, at its very foundation, gives a voice to anyone with an opinion and an internet connection.”
I think the same could be said of all the social media / social networking tools.
Love you! Great Stuff Gary Vee!
You are completely right about advertising in newspapers and the like a total waste of money. While there still is a lot of people that read the newspaper I am sure that it has been on a major decline over the past few years. The internet is still very young and is still growing at a massive pace each and everyday. The internet provides instant communication and ideas and best of all.....immediate interaction.
really excellent
I enjoyed this so much
As someone who was in the newspaper biz, I'm glad I'm out.
The newsPAPER will be in the dustbin soon enough. This economy for the near term will require SMART advertising savvy.
been getting a lot of action to my gym from facebook, posting pics of our athletes on my account, using my vids and sending them to facebook, and commenting on my athletes' face book pages
buzzzzzzzzzzzz is ON baby!
--z--
I do hope companies out there are listening, you have good advice for them.
I never understood why Microsoft would spend $300 million on a campaign when you can reach probably everyone in the world on the internet 5 times for that price.
I just met with some city publishers and they still can't get that their medium is dying. they kept asking me how to increase traffic on their site without using the content from their print edition.Humm... we can't!
If you want to be relevant - go where most people are. quit trying to be lazy and thinking that the old economy models are going to turn your business around.
If your job title is something like "Corporate Media Buyer" you need to think about how much of what you spend is measurable.
If you can't justify the spend with realtime numbers, you need to get on the train coz it's coming at you fast.
Don't remain so loyal to print because you have grown up with it
And since you asked your Ustream audience and I was not there, no, I don't read the paper. I have purchased one Sunday paper this entire year so far and that was for classifieds that were useless because all the good deals were on freaking Craigslist!
you totally rocked it! Well done. It's tough being a prophet ;-)
I came to your site and was hooked! Watched all your archieved posts - Awesome work!
Keep it up man.
Rohan
My wife is currently taking an entrepreneur course, and I'm interested to find out how much they touch on new media when they discuss marketing and advertising (if at all).
Maybe she should get her instructors to show some GV.com clips in class!
In terms of magazines, particularly women's mags (my arena), most readers are sick & tired of the "glossy over photoshopped" life portrayed in the ads in those mags. Brands are seriously wasting good money in print ads. Readers are moving to the web more because they get to hear "real people" talking about real life stuff. These are the new brand ambassadors on the web, the bloggers that tell it like it is in the real world. So Gary, you're right on! Brands better start wooing the web with their ad dollars.
Still just running into too much "old school" mentality from big advertisers that still look at podcasts, web sites, online video, etc. as not being "traditional" media and thus not worthy of a piece of their advertising budget. The return they could get by reaching their target market online vs. the money they waste with big print ad campaigns just makes me crazy.
Keep going, buddy... we're listening!
Btw, I have a question for all of you here...when starting a new business what are the best places to advertise?
Thanks!
see you on Twitter @topicm
https://addons.mozilla.org/en-US/firefox/addon/10
I get the newspaper at my house for one thing: My family reads the comics. I am always stunned at the amount of advertising that gets printed and recycled. The internet is so rich in its ability to target. Smart money goes to web marketing.
I'd buy it.
Great rant, I totally agree. This goes hand in hand in developing your brand, and keeping your web, and blogs up to date. It is an investment, and more now of time than $$$.
Best all try to cement all these website roi's we have b4 'every' big boy on the block is playing.
Nice use of the magazine props compared to all the eyeballs watching you online. That imagery will stay with me for a while.
Thanks for the good tips. After spending thousands of dollars on marketing education the last few years...just watching what you're doing is setting the tone for my business and personal branding for the next few years.
I think that newspapers and the television ARE important. But not to have an advertisement. Better is to get a story on you...via public relations.
Cmon who actually ever reads an advertisement.
But people still do read the paper and watch TV shows...even though they are tuning out from the advertising.
You nailed it on the head when you said that advertising will be diverted to online channels where ROI is better instead of being cut all together. Companies are finally starting to see the true potential of utilizing online social media. Marketing on the internet has matured a lot since the last economic downturn. Also unlike 2001, the internet is not the focus of the economic downturn, so the trust level of the internet is much higher. The maturation of social media is here at the right time.
In this economic downturn, companies should not be in the business of keeping newspapers, magazines, etc. from failing . They need to be in the business of optimizing THEIR business.
http://arstechnica.com/news.ars/post/20081016-g...
CRAMER 2.0
I specialize in ROI!
The other advantage of the Internet over the television? Consumers don't have to replace their computer to watch a new video format -- start putting away money to buy a new digital television or an analog-to-digital converter if you plan on keeping up.
Rolling Stone print advertising is down how much?
18.3%
...somebody's gettin' it
What do you think about it?
Problem that it creates more spam in some areas.
Oh yeah, I don't like ROI
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