Gary Vaynerchuk - Latest Comments in Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

PerryD — Sat, 02 Jan 2010 21:57:55 -0000

Social media is here to stay. Maybe not in it's current form, though it will continue to evolve. Many businesses are using it well. I'm a fan of Starbucks on facebook. Not so much becuase I think their coffee and stores are so great, but because I want to see how they use it. I think they use it well. Walmart may not need it. Localmart or Regionalmart could use it as part of their marketing to help grow their business, bypassing some of the expensive and not so effective traditional advertising methods.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

calebgalaraga — Sat, 02 Jan 2010 20:08:13 -0000

True. Social media and other digital marketing initiatives needs to be in the core marketing strategy of every company. I work for small ad and pr firm and we're proposing for a complete reversal of a $20,000.00 budget spent PURELY on print ads that has NO METRICS.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Allison Reynolds — Sat, 26 Sep 2009 19:21:17 -0000

Yep.... I am trying to get this point across to @Scobelizer. This is the next step in human interaction. It isn't a flash in the pan, it's where we are going, and that is a GOOD THING.

Keep on giving Gary, you are one of the few that get that we are on our way to the next level in human potential.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

dmhoro — Thu, 24 Sep 2009 19:32:54 -0000

yeah!

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Nathan Hangen — Thu, 24 Sep 2009 19:13:06 -0000

I'm still not sure what I think about it...I think eventually the social media high will wear off and people will realize that it isn't what they thought it was ("they are who we thought they were!" anyone?)...I'm predicting a crash at some point...

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

snoboardr — Thu, 24 Sep 2009 15:03:23 -0000

You're too absorbed in social media, Gary. I'm working with a UK company with a £4 billion turnover ($6.5 billion) - they have no need whatsoever to embrace social media, their customers aren't there, their market isn't... not everyone needs social media. Some do, some don't. I think you need to temper your messages to build in some understanding of the strategy of a broader range of businesses.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

JosephRatliff — Thu, 24 Sep 2009 13:27:05 -0000

Seth Godin said something like this...

It's not how marketing can help you continue to operate your business "as usual", it's what you can do to modify your business to use new marketing (social media).

Not an exact quote, but the point is there.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

David Gillespie — Thu, 24 Sep 2009 13:24:05 -0000

I feel like the "steak" is made up of so many things though, of which social is a part of.

Or to put it another way, we've operated under the guise of the Internet being, well, the Internet, and "social" being a part of that.

The reality is the web is *inherently* social, and given every business must have a presence online, every business is now missing something core if they don't have a social aspect to what they do.

In the ridiculous growth that we've seen the web go through, I think we've confused maturity with expansion. We're still figuring out exactly what this beast is, but I think we can assume bringing people together and giving them something to do is not going to go away.

So, here's to the steak. I wonder what else it comes with? =]

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Chris @ Rizzo Tees — Thu, 24 Sep 2009 11:17:52 -0000

Many companies don't have the horses to run in this race. If you're an older, well-established, possibly stodgy company, you will likely have no clue how to use these new Social Media tools. In reality, there's very little chance you'll be able to jump on Facebook or Twitter and "fit in." My dad completely DOESN'T get it - he yells at me when I whip out my iPhone. He hates the thing.

If you're a company that thinks you need to jump in, but you don't have the right folks on board to help you, I think the move is to hire someone young that "gets it." Or (in a fit of shameless promotion LOL), hire a company like Vaynermedia to help you.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

The Real Josh — Thu, 24 Sep 2009 11:01:17 -0000

Super simple yet so true. I cant wait for all of the good things to come from this game changing shift.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Mike Strickland — Thu, 24 Sep 2009 09:15:35 -0000

Gary,

I agree with your assessment regarding Social Media but I don't think that many of the traditional media buyers understand it nor do they understand how to use it since it is so new.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

The 1nteger — Thu, 24 Sep 2009 08:42:36 -0000

Or the main course, not a side dish? Anyway, great point and good analogy!

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

garyvaynerchuk — Thu, 24 Sep 2009 08:06:53 -0000

nice feedback!

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Milos — Thu, 24 Sep 2009 00:32:28 -0000

Social media and web 2.0 are really not two terms which can be used interchangeably. While online presence is important it is not the holy grail of success. It is still second to your own content/quality/product/service...so maybe it's more like potatoes than meat. :)

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

sokogoose — Wed, 23 Sep 2009 23:56:17 -0000

Social media... most of it though is "hot air" and talk and doesn't amount to anything. Yeah, you heard me, Oh, it's fun and you can get some attention and feel good but I need answers. Tweets, blogs, webspaces are all conversations that never come to a conclusion. I decided to change all that. I wanted consensus on any and every issue that exists. Answers to every possible question to end the debate. It's done and it's all about answers! Don't go to this website expecting good conversations. It's designed to ask questions and get answers fast. And what could be better. You sell a product or service. How do you know what works? Have you ever asked your customers flat out would you buy this? What color would you like it in? I can tell you everyone that like vanilla ice cream, prefers the color blue, voted for Obama, drinks coffee, believe in ghosts, lives in New York, is 25 years old and female. How many tweets would you need to find that out? So here is the game changer http://whimsis.com

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

IncAnswers — Wed, 23 Sep 2009 23:19:40 -0000

I left a company in Hawaii - on Maui because they didn't 'get it'. I think my internet marketing plan called for about $75,000 investment that year to get the ball rolling. This was 2004. They ignored it and kept plodding away at their print media and other things they'd done in the past... Problem was other companies like the HYATT were already leap-years ahead of them online and they had serious catching up to do.

Where are they now? Nowhere - just like before... :) I couldn't stay at a company that didn't take the web seriously. Social Media is now a huge factor for businesses but so many are still ignoring it.

Great video Gary - let's get priorities straight.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

garyvaynerchuk — Wed, 23 Sep 2009 22:27:17 -0000

thnx man!

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Chris @ Rizzo Tees — Wed, 23 Sep 2009 21:36:02 -0000

I like a nice Peppercorn Steak

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Craig Alan Timmons — Wed, 23 Sep 2009 21:23:21 -0000

Knowing and Understanding are worlds apart. Steak it is!! Thanks & Appreciate the V2 on the window sill.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

billy300guitars — Wed, 23 Sep 2009 20:20:18 -0000

I agree on this 100%! You hit the nail on the head again Gary. And if you are a vegetarian then Social Media is the beans & rice!!!!!

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Scott Brandon Hoffman — Wed, 23 Sep 2009 20:16:11 -0000

Right on Gary, totally with you. So many people are in the quick fix, spam a few ads out there and hope something sticks, that's NOT what it's about.

It's about making an impact, having conversations, talking to your friends, customers, tribe (same thing), and genuinely and authentically caring about them.

I love the "It was called web 2.0 three seconds ago" LOL!

It's about people, and thanks for always bringing that out to the forefront and leading with heart and hustle.

Peace,
Scott

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Liz Andrade — Wed, 23 Sep 2009 19:58:25 -0000

Well put. I have to agree with you. I have some friends who "don't have time to play online" and they think i'm really silly for blogging and making friends with people who arent BIG TIME client potential. I guess they are just choosing a different path for their businesses and that's fine with me. I am really happy growing the way I am and being a part of the online community in my niche, I feel like it's made me a better business person. STEAK! :)

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Brandon Meves — Wed, 23 Sep 2009 19:51:00 -0000

Yeah I heard this on the Comet Branding radio show out of Milwaukee this morning. Good stuff Gary.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

greg — Wed, 23 Sep 2009 19:50:22 -0000

I agree wholeheartedly Gary! Well done.

Re: Gary Vaynerchuk - Steak or Pepper While many think of Social Media...

Jacqueline Sayevich — Wed, 23 Sep 2009 19:47:06 -0000

sending some love :)