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http://www.youtube.com/watch?v=Dab7Fae_uuE
People always say stuff like that all the time. Myspace, Youtube, Facebook etc. If you can bring traffic and eyeballs, you can figure a way to monetize. Twitter is no different.
Usually people who say stuff like that, lack a thing called imagination.
http://twitter.com/RobertDwyer/statuses/1300271155
Google or Facebook will buy twitter. They don't need to monetize, they have something incredibly valuable already. I use twitter search, many times a day for my company and for personal use.
I'm assuming it's more about starting the relationship rather than the hard sell (which would basically be spam).
As soon as summize.com was launched, I was using it and found it extremely helpful. Now that twitter owns it everybody is using it.
Somebody will buy twitter.
@dmgerbino
I like "the pulse of our society." I mostly agree -- however, by this time next year, there will be clients that support improved Twitter, MySpace, and Facebook stutus via APIs. search.twitter.com is likely to peak in the near future.
The only problem I see for the actual search.twitter.com site is that Twitter's API allows anyone to build a better version just like Summize did in the first place. What are your thoughts on that? Or is @kastner already working on that for you??
Twitter can easily monetize. Only problem is the low niche relevancy, still, traffic is the key. What would be best for monetizing Twitter would be to have interest based advertisements, guess what, Google already offers that.
How targeted a search function is that?! Add to that a rapidly expanding number of users across just about every discipline going – from both sides of the table – and it's clear to see that these people aren't dumb. They hold the power :-)
search.twitter is powerful and is going to change the game, but slightly differently than you say here.
The "AdWords" like component WILL NOT show up on the side of search.twitter (the average consumer won't be using it). Instead the adwords will show up in each person's twitter stream based on what those users and their friends are saying in real time...
if somebody complains about some crappy onion soup, then the badass onion soup company can use twitter's search APIs to respond to those people in the twitterstream.. eventually the @reply mechanism will get totally SPAMMED and then twitter will create a legitimate channel to insert their relevant messages into the users' twitterstreams... search is the tool, but the twitterstream is the medium... check out my blog on exactly this topic: http://swooshing.wordpress.com/2009/01/27/twitt...
Awesomeness seeing you at SXSW...
http://alexschleber.posterous.com/vinsightful-v...
you say it in a way that drives it home to anyone with ears to hear... Awesome job... just sent this out to EVERYONE I know. Cheers!
http://www.youtube.com/watch?v=Dab7Fae_uuE
Try creating a new twitter account, the GUI is just a wee bit different, allowing you to use your imagination and see where twitter is going. Twitter will be the largest real time affiliate marketer in the universe. Just look at twitterjobsearch.com.
Oh and yeah, search.twitter.com, just the most real time news info resource we have today. Yup I guarantee, we will see some twitads there very soon!
Hope you fell better G
all the best,
Jayson (@askJayson)
I love your enthusiasm Gary. If you are right, and Twitter becomes a real money maker, I'll wear clown makeup for a week.
Where's facebook's API?
I'm with you up to a point. I think there is too much change yet to be realized in the economic scene to say definitely that Twitter has become the new base for all monetization and the internet pulse.
I will not discount for a minute that it is the TODAY of internet appeal, but there is MUCH left to be decided economically as it relates to the internet.
Technology has only recently (the last 18 mos.) reduced in price where the lower middle-class can afford hardware (smart phones, laptops, wireless routers, etc). This is a HUGE step in economic realization. More should be done to make technology available and affordable to the lower-class. This would change everything in terms of monetization.
You see, upper-middle and upper-class are huge contributors to the macro-economy. No doubt on that. But at the end of the day, what sells in Wal-Mart, Target, and Cosco is what makes the REAL bucks. The greatest portion of our population is below the lower-middle class status.
It's hard to capture this with wine because of ATF rules, but think about the economics of information in the same supply and demand scenario. $.99 apps sell all day long. Scratch developers are making $10K a week on goofy entertainment. Hell, I buy the stuff and LOL. I'll pay $1 any day for a good laugh. But what if you could sell bordeaux at $9.99 or even $19.99? What then? How much cash flow would be available if you could mass produce? Consumption would be off the chart. Would it ever decline if mass production were possible. Absolutely not. No one could get tired of bordeaux just like they cannot get tired of information.
This is why I'm not yet convinced that Twitter is the ENTIRE future. There is a GREAT chance that TWITTER is worth $100M buyout, but is it the next Google? I say no.
The "smartest computer" on this rock is Google. There is no question in my mind on this. Google reminds me of the 1975 film "Rollerball" with James Caan. "Zero", a super-computer in Geneva, held all the world's knowlege. I think this concept has been realized in what Google has become today.
Twitter in my opinion is the next best thing. Why? Because the "people" ( Twitter users) are controlling the information, not some search algorithm engineers. This is the real difference. Twitter seems to be pure in it's results and information. As soon as Twitter begins to massage or filter the content, it's all over.
You make a good point though, when you say that marketers should be paying attention. They certainly should. But I'm not ready to say that they should put all their eggs in the Twitter basket. About half-a-dozen would be a good start.
Thanks for being up-front Gary. You're a bitchin' dude.
AWWW I'm going to let it go that were you HERE IN CHICAGO WITHOUT HANGING W/ME because you are sicky poo. Take extra doses of Vitamin C- trust me it works.
I'm so with you on hearing all this debating regading Twitter's monetization strategy. The value of that real time, perpetually updating, growing "data" feed, (for lack of a better term...forgive me, it's Friday, I'm lacking caffeine...) is off the charts.
And in my opinion, that is CLEARLY not the only way to monetize this vibrant community. It's just beginning to excel. Those that don't see that are myopic in their mindset and truly need to answer the Clue Line that has been ringing for a WHILE.
Get Well Cupcake! YOU ROCK.
;-)
KO
I run this greasemonkey script (http://userscripts.org/scripts/show/43451) to bring real time twitter searches right to the top of all of my google searches. Which means that most of what you're saying is absolutely correct and the power that searching twitter gives everyone utilizing it HUGE...but with their API wide-open google is still in the driver's seat.
I think search.twitter.com is like the NSA looking for national security threats by simultaneously listening to all cell phones conversations on the planet. Except with search.twitter.com, it's actually feasible, and easy.
Sorry for the cheesy analogy. I tried to come up with something that would make people think beyond the computer screen.
www.RoyalAnts.com
www.beersoflegend.com
search.twitter.com is the #1 source to find out what the social community is talking about and interested in.
If you have a business, web site, blog etc.. then search.twitter.com should be your #1 resource for the R in R&D!
Gary keep hitting them out of the park!
Hmmm, let's see...
JoeJohnny-regular-internet-user in middle America decides he needs to find "cheap soup."
will he run to type the term into "search dot twitter dot com" or "Google?"
C'mon, GV, you are way overboard on this one. Twitter is social, period. It is NOT Google. People on Twitter don't buy crap. They are too savvy for that. They are there to socialize and feed an info addiction. It is the same reason you can't monetize Digg traffic either.
Show me a guy trying to make money on Twitter, and I will show you a broke-ass guy! LOL :)
This is right on. Twitter is taking the world by storm and Twitter Search is a major factor. With so many people using Twitter, there is always the ability to monetize. People that think Twitter is going anywhere but up, are delusional. I firmly believe Twitter has the most potential out of any social media site.
Everybody is in agreeance. This video is drivel.
http://www.youtube.com/watch?v=Dab7Fae_uuE
This guy and website are crazy!
http://www.youtube.com/watch?v=Dab7Fae_uuE
http://atrocial.com/2009/03/why-google-wont-buy...
I want to start my own PR firm that doesn't do press releases... only Twitters.
There are many tools that utilize search.twitter.com better than twitter itself, but... that's typical for twitter. They're a launching point for so many other tools (which, themselves, haven't really monotized yet)
http://www.youtube.com/watch?v=Dab7Fae_uuE