http://garyvaynerchuk.disqus.com/enTue, 05 Jan 2010 16:32:33 -0000http://garyvaynerchuk.com/post/78966028#comment-28560058<p>Smaller businesses that have the flexibility to get out there and have an honest and transparent conversation with their customers will win the game. What happens is companies engage with their current customers and that serves as a feedback loop for future customers. Simple really. Thanks Gary. </p>Eric WalkerTue, 05 Jan 2010 16:32:33 -0000http://garyvaynerchuk.com/post/78966028#comment-28548757<p>And this is why smaller, more flexible businesses with a small staff and overhead are able to "get out there" and make such a difference so fast. Especially if you have hustlers who understand that getting out to comment, rub elbows and have a conversation with their customers - and really listen - will be successful. This begins the cycle called "feedback loop" where your existing customers inform the new customers who are researching you. </p>Eric WalkerTue, 05 Jan 2010 16:18:31 -0000http://garyvaynerchuk.com/post/78966028#comment-6365516<p>Fun show :-)<br>But Gary, why do you preach that you should interact with your audience, when you don't. Your show is no better than Cracker Jack.. You have 70 comments with questions, and you don't answer any of them.<br>You your self is a old brand... ;-)</p><p>Cheers</p><p>Martin Thorborg</p>Martin ThorborgMon, 22 Dec 2008 14:08:42 -0000http://garyvaynerchuk.com/post/78966028#comment-6365515<p>Solid message.</p>ClintusMon, 01 Dec 2008 20:39:42 -0000http://garyvaynerchuk.com/post/78966028#comment-6365514<p>Networking (and social networking) seem to be the same as "working the room"... and this is really the key to success.</p>lewishowesFri, 28 Nov 2008 11:28:23 -0000http://garyvaynerchuk.com/post/78966028#comment-6365513<p>Very good, just make sure you're in the right room.</p>Craig ReidMon, 24 Nov 2008 06:01:50 -0000http://garyvaynerchuk.com/post/78966028#comment-6365512<p>Nice video, brand managers should stand up and take notice. This is the new way of branding, especially when you have something which is cool and sexy.</p>AshWed, 19 Nov 2008 07:55:46 -0000http://garyvaynerchuk.com/post/78966028#comment-6365511<p>Oh Gary,</p><p>you are so right on this one. I actually realized that for myself with my teeny tiny little start up (<a href="http://Ukoonto.com" rel="nofollow noopener" target="_blank" title="Ukoonto.com">Ukoonto.com</a>). My job is to go out an educate people on a personal level, one on one, about our product (wooden building blocks, kids toys :-) in this case). It costs me absolutely silch, but I'm starting a large avalanche with mini stones right now, and all it costs me is time.</p><p>I've been so burnt out on large sponsorships that did absolutely nothing for my brand.</p><p>There is one exception that you have on the table though: Red Bull!!! Have you ever heard of the book "Brand Hijack" by Wipperfürth? It is absolutely amazing what they did to come into the market (10 years ago). So I'm pretty sure they are one step ahead, just like you are.</p><p>Cheers, Hans</p>Hans EichMon, 17 Nov 2008 15:14:38 -0000http://garyvaynerchuk.com/post/78966028#comment-6365510<p>Great video Gary. There's a reciprocal side to this, which is the more customers get used to the idea of social media and being able to talk to brands, the more they start getting frustrated with brands that don't get it. Take for example comcast on twitter - they're doing a great job embracing conversation and actually doing something to solve people's problems. However, a company like AT&amp;T still has no clue. So when I'm already used to the fact that when I have a comcast issue I just go to twitter and talk to Frank, when I have an AT&amp;T problem I get extremely frustrated because no one is out there listening to things I have to say about the brand.</p><p>So not only will small brands rise up, but the adaptation of customers to a world where they expect brands to listen will increase the damage done to large brands that don't get how to listen.</p>skwpFri, 14 Nov 2008 13:30:27 -0000http://garyvaynerchuk.com/post/78966028#comment-6365509<p>Well said... Great site, I will be featuring it on <a href="http://thepushforward.com" rel="nofollow noopener" target="_blank" title="thepushforward.com">thepushforward.com</a> very soon</p><p>Companies are soon going to have to change the direction they were heading and step out of the "Traditional mindset" A lot of the "higher ups" have a very "traditional" way of thinking as well...</p><p>Who will when in the years to come?</p>JeremyThu, 13 Nov 2008 23:24:26 -0000http://garyvaynerchuk.com/post/78966028#comment-6365508<p>Gary, I am slapping everyone that has known about you, this site, even your wine site for keeping it from me for so long. That is just wrong, so don't try to hold me back.</p><p>As I work the room, some will be getting slapped, so don't be alarmed.</p><p>Good stuff and I love the branding conversation!</p>Freddie TaylorThu, 13 Nov 2008 18:54:42 -0000http://garyvaynerchuk.com/post/78966028#comment-6365507<p>Man, that's the trick too! In this Tivo and Ad Block age, we have to put our product out there and grab attention fast, real fast. It can be done though!</p>mlewis106Mon, 10 Nov 2008 20:28:49 -0000http://garyvaynerchuk.com/post/78966028#comment-6365506<p>Thanks for this Gary. Food for thought..</p>Andrew McMillenMon, 10 Nov 2008 07:05:58 -0000http://garyvaynerchuk.com/post/78966028#comment-6365505<p>I am a huge advocate of what you are saying too. Unfortunaelty tons of people say they get it around me but don't understand the time that is needed what-so-ever.</p><p>It takes time to massage and committ every single day within the social sphere. Those people I am talking about, just think they can open up an account, broadcast and watch the traffic come in - they are fricken nuts! Nothing comes easy and genuine interaction is needed and no hard sell stuff - please people!</p><p>You are so right Gary - those people and companies will be left in the dusk when others grasp and take the time to interact.</p><p>Awesome case study from my own experience: Two weeks ago, I asked another tweet how was her experience with Zappos, and sure another the CEO followed me. I twittered him and asked if he is using tweetbeep for alerts and he responded yes - WOW - so impressive that the CEO is at ground level talking to people. He is very quick to respond and is married to twitter and realizes the power! Sure enough, if I needed to buy shoes online or wanted to - where would I go- hmmn probably Zappos!</p>shannonSun, 09 Nov 2008 19:41:07 -0000http://garyvaynerchuk.com/post/78966028#comment-6365504<p>The thing I like about Gary is that I can aurally excercise at the same time as I'm being informed. He has helped me lift my listening speed to 20,000 wpm.</p>Howard ChapmanSat, 08 Nov 2008 13:31:41 -0000http://garyvaynerchuk.com/post/78966028#comment-6365503<p>Agreed - the opportunity is enormous for new brands to be built. The established brands will struggle to create valid and interesting conversations. They will look at it as one more outlet for their messaging and, while it is, it is not for the traditional messaging that they are used to.</p>BamaTrojanSat, 08 Nov 2008 11:24:37 -0000http://garyvaynerchuk.com/post/78966028#comment-6365502<p>Your absolutely right, as far as you went. However the problem is scalability; you've talked in the past about wanting to answer all your own correspondence which is fine for a while but as it grows it becomes impossible.</p><p>That's the problem a big brand faces. Sure it could employ people to answer emails, but a canned reply is very different to a two-way conversation. Engaging with 100,000 consumers just isn't possible today. If Nabisco (other brands are available!!) could produce a customized product for every consumer to ensure loyalty, whilst maintaining margin, I'm sure they would.</p><p>Perhaps the future is smaller companies that can build a sustainably small community around them, by small I'm thinking no more than 5000-10,000 people. But that's a boutique brand, which by definition (lacking ecconomy of scale) is going to be more expensive.</p><p>Would I pay 1 UKP or 1 dollar more per packet of breakfast cereal, if I was "involved" in the product... ?</p>Ian SSat, 08 Nov 2008 10:42:03 -0000http://garyvaynerchuk.com/post/78966028#comment-6365501<p>Great points about the cost and the upside. I work for one of the brands you mentioned and I used to work for another both on the marketing side. I will make an impact on my brand and start the conversation.</p>rob murrayFri, 07 Nov 2008 11:17:46 -0000http://garyvaynerchuk.com/post/78966028#comment-6365500<p>Another great video. I am very impressed with your content. I do see personal branding being MUST to be successful in this global economy. Great work...</p>Dhairya Mistry (DM)Fri, 07 Nov 2008 00:33:52 -0000http://garyvaynerchuk.com/post/78966028#comment-6365499<p>God bless the internet! :) Basically, when it comes down to, the internet, whose purpose is to connect us from all over the world is what made it possible to reach a much larger audience at a faster pace. Extensions or complements to the internet are all these great (some not so great) social media sites and services which make it easy to share our ideas, opinions and market our brands, products and services in a blink of an eye.</p><p>As always, great video Gary!</p>MilosThu, 06 Nov 2008 15:56:42 -0000http://garyvaynerchuk.com/post/78966028#comment-6365498<p>Gary, I am SOOOO glad you "get it" when others don't...........thanks again for the SUPER advice!!!! ONCE again you are right!!!!!!!!!!! :)</p>SusanThu, 06 Nov 2008 14:45:55 -0000http://garyvaynerchuk.com/post/78966028#comment-6365497<p>I liked how you knocked over the bottle of Heinz as if to say they are totally doing it wrong.</p>DugdaleThu, 06 Nov 2008 13:33:22 -0000http://garyvaynerchuk.com/post/78966028#comment-6365496<p>Loser</p>AndyThu, 06 Nov 2008 04:10:49 -0000http://garyvaynerchuk.com/post/78966028#comment-6365495<p>It will be awhile before they catch on. These companies are slow to adopt and the CEO's are resistant to change. I don't see it happening in the future. However like you said, it will take some some nimble company to take advantage of social media and "work the room". When that happens and the bigger companies find themselves losing brand equity to a smaller company, maybe then they'll realize the important of social media.</p>Sam With Traffic Is KingWed, 05 Nov 2008 22:35:23 -0000http://garyvaynerchuk.com/post/78966028#comment-6365494<p>Hey Gary, nice placement of the Thunder Cuvee :)... I might just have to break open a bottle tonight...</p>Matt TrevorsWed, 05 Nov 2008 18:54:21 -0000