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It's an exciting time to be involved with the wave of change in communications, marketing, advertising, branding, etc
Thanks, Gary.
Your on spot with your observation. I think Howard knows what's up, he reads the paper everyday. Howard doesn't know how to exploit social media, like he understands radio. If you visit his website, you'll understand why.
Awesome video.
R
Time to Hussle em.
Busting chops, it's what the Stern Show does best.
people get old... maybe one day will make of our kids with their new things.
Howard is such a hypocrite. If Howard would have entered the medium today he would have a blog or podcast to market his name. The big difference with today verse 25-30 years ago didn't have to go up against Gary V. and others on the internet killing it everyday (just like he did early in his career).
Well done Gary.
-Justin
This is the best practical example of everything you've been talking about recently.
If you think of all the record deals and TV shows and other opportunities that 'internet famous' people have been offered in the past few years, it makes sense that guys like Stern should be absolutely terrified by the fact that there are thousands of people out there who could do his job as good or better, for a lot less money, and who have the potential for a million times the exposure than Howard's ever had in his career.
This and the hockey card show (and the fact that my 'day job' is sucking the life out of me this week) have me totally excited about this space and its opportunities all over again. Thanks!
Also, keep in mind that he didn't even really launch a website until well after the bubble burst. He's always been a technological Luddite. It's part of the schtick.
I sincerely hope you're working the Baba Booey angle to get on the show & have this exchange to his face. I will DEFINITELY tune in for that.
I have no clue how so many people would be glued to their radio w/that junk, there was no surpirses in entertainment at all.
No motivation, the passion of his radio show was what?
I think if he vid blogged, and showed people his real life, it would rock.
thanks GV!
kill it beast!
--z--
The old guard is on the way out!
p.s. - Nice speach on the sidewalk last night!
You're at the top of your game, meanwhile Stern & traditional media is reeling.
I loved this format and would enjoy seeing more videos of a similar nature, where you point out the wrongs and inspire your viewers on how to make them right.
Keep 'em coming!
http://www.howardstern.com/bio.hs
However you are wrong on one critical point:
Sirius has been web streaming for years and seperate subscriptions for the webstream are available at a discount over a radio subscription.
In other words Sirius clearly knows internet streaming is the future, has built out the infrastructure, and know full well the costs of satellites is rediculious compared to web streaming ... Thus their new radios have built in WiFi.
The problem is the age barrier you touched on. Both Stern and those running Sirius *THINK* they can control this while hedging their bets for a switch to full internet delivery.
What they don't get is they *SHOULD* be pushing the internet delivery instead of radios so they can be the first and dominate that market.
The irony of their steps is very amusing. They have it all but are afraid to fully commit!
Glad you busted this one out. Well worth it and hopefully Stern sees it himself.
I wouldn't be surprised if Howard is slightly out of touch and he is hypocrital at times in his rant, but when i listen to this bit i hear him talking more about people who blog/twitter/etc. without an agenda. For a guy like Gary, it clearly makes sense for him to utilize social media technologies to boost his business and make money on his personal brand. But if I'm Joe (the plumber?) from Iowa and i like to blog about whatever i feel like without any real message or objective behind what i'm doing, that's a waste of time.
There are varying degrees of social media participation and maybe Howard is stating that the more casual participation in social media should be left for 15 year olds.
Its still sad he is crying about this. I remember him pushing his TV shows. He had one way back in the day even before E did one on him. Back then he was King but now he is just a corp jester.
all Stern has to offer is dirty words. he's not a forward thinker at all. he DID make major bank, but i don't think he's gonna be relevant much longer. it's that "old media" you talked about it the vid.
Maybe Stern can't call himself the "King of ALL media", any longer, but don't diminish his leadership position in media, especiall *radio*. Satellite is the future of radio, just look at how many radio stations around the country are failing. Their audience size is diminishing, while Stern's daily Sirius/XM Satellite radio audience is larger than some of the most popular shows on network television!
That said, Gary, you seem to over-analyzing Stern's opinion. His point of view can probably be broken down more simply:
Stern may be a leader in radio, but the man is 54 years old. He can't even stand to see people talking on their cell phones. He's carved a comfortable niche and he has dominated it.
THAT all said, however, Stern's influence on the Internet is powerful and undeniable. Listen to his show on any day. When he features a guest or discusses a celebrity or product, check Google Trends! Anything discussed on the show is rocketed to the TOP of the list.
Gary, with YOU talking about Stern, he IS influencing Social Media. Maybe your wonderful rant will help Stern to wake up and embrace Social Media. I'm certain that clips of this rant will be playing soon on The Howard Stern Show...
Social media will not be monetized in the long run because people do not want their friend circles monetized. WebTV may be monetized but that is not social media it is a front to get people to give up their time to be inundated with brands.
Social media does not equal social branding because a brand is not authentic it is an intimate object that can morph into anything it wants in order to sell crap.
A lot of that clip was really just Howard busting on his co-workers. He's done the same thing about internet dating, txting, etc...
Gary, great job calling out the King of all media. He has lost the right to that title.
Nathan
LOL Ustream is hardly an indication of howard being over. Haha. Too funny in how you use that, to show people that his format is not heard anymore.
Look man I love that you pump people up to do their thing. But I see this call out as lame and I would not care to see a Gary Vs. howard Debate on social media. Really who gives a fuck?
I do have to comment on another poster saying that satellite radio is the future. Considering that the only two players had to become one to stay alive doesn't seem like a "growing" market to me. And I don't see Clear Channel, Westwood One, etc rushing out to get into that market space either. As high speed internet becomes more widely accessible and with higher bandwidth, what the future holds is that *anybody* can enter the market with a "radio" show, podcast, videocast - whatever - and dominate if they got the chops - and could possibly rival anything Howard Stern has ever done.
Instead of embracing it and being on the leading edge (he could do so much with his brand online it's crazy), he sounds like a bitter old man. Instead of crushing, he's complaining, and will soon be a distant memory if he (and so many others) don't adapt - and fast!
You rock, as always! Keep doing what you do - we're listening and learning!!
P.S. You posting a video about this is pure genius!!! I only hope and pray he does what he should, which is call you up, get you on, and argue the hell out of this with you on the air. Millions of potential Vayniacs await!!!
I love the fact that you called him out for what he is...love it!
Today it is possible to make YOURSELF a brand. We have the platforms. Your friends are only the beginning of those you can reach. You can start distributing NOW and will be judged immediately on the merits of your content / product.
Also, I believe brands can be very authentic (Patagonia leaps to mind) and social media is only helping drive this healthy trend. This is a progressive reality. Further, social media enables the conversation between authentic companies and conscious consumers. As someone that has worked in advertising for 13 years I'm excited by these possibilities. Agreed that it's the wild west right now!
>that satellite radio is the future.
If refering to me that's not what I said.
I said the delivery of their content, or any content, via the internet versus billion dollar satellite systems is the future. That's the heart of Gary's internet activist position.
That's also why Comcast, etc, are now implementing bandwidth constraints, it's an attempt to block the progress of competing media delivery. But "satellite radio" is low bandwidth versus video, so ISP's can't ever effectively block it this way.
We're all in this game to profit. There are *MANY* pure internet play subscription based models.
The other media have not switched to the internet for one reason: So long as advertisors are deluding into thinking they offer them something of value, those media outlets are happy to take their money. Why change when it's cheaper to keep up the image while you can? My local papers refuse to allow subscribers to cancel, if you do they still deliver it to inflate the numbers to advertisors - This is the game being played by old media.
Sirus *CAN* make the switch right now and does not. That's the insanity of it. They could lead, but choose to follow, and I think that's another of Gary's points. Like I say it's just more amusing given Sirius has every thing in place to make the change, but like my local paper they'd rather "keep up apperances" while they can.
Totally co-signed, Gary.
money comes from Sirius Radio and they are probably VERY concerned about
the future of social networking and the possibility it will consume most radio
in general as its scope and services continue to expand. As soon as Howard is
done with Sirius (and he will be) don't you think he will be picked up by,
or do a deal with one of the current or emerging social networks? He will
stream live, have podcasts, virla video, blogs and the rest tracking his every thought.
Myface?! Get the Eff out of here. He knows better than that. He is scared that someone will get some attention and come up in the ranks using social media tools that have no gatekeeper and that its not fair. It so much easier to try to scare people into staying away from something new than it is to actually embrace it and learn how to capitalize from it. What a bafoon. Myface...really?!?! Like he doesn't know that News Corp bought Myspace or that Microsoft dumped a pissload of money into Facebook. Shut up Stern! Don't be such a douche.
This was an awesome piece Gary. Im sure it will motivate some to move off center and follow their dreams. Shame on you Stern and co. for belittling one of the biggest breakthroughs of our generation...This guy is laughable.
Gary you rock bro - hardcore.
Peeps - do what you do. stay true. KRUSHIT!!
All my best,
4four1ones from Houston, Texas
JP Taylor
I think he just tricked us..
With all that said, Stern is also about getting money, as others have noted. He is an entertainer who successfully uses a medium, which has worked very well for him in the past and continues to work well for him now (check Sirius subscriptions after his arrival – these people are paying for content, an important media shift in its own right), outside of his busy work schedule, he’s a regular 50-something guy involved primarily in family. In other words, social networking doesn’t have much of a place in his life, and his experiences with it haven’t made him a convert. If someone approached him with a way to monetize the social network sphere in a way that was good for his brand, I’m sure he’d be all over it, as he was with Sirius.
Finally, with regard to the notion that social media threatens Stern and other giants of traditional media. Indeed, people have only so much time on their hands, so if they enjoy networking with friends more than watching TV/listening to the radio, then social networks are an immediate to threat to the size of Stern’s audience. However, if people are looking for insight, content and substance, I believe the threat is exaggerated. While Stern is famous for sharing his life, what makes his show work are his observations on pop culture and his tremendous interviewing skill. Content on Stern is king – Mon-Thurs, he and his staff work hard creating 4+ hours of it and they’ve been at this since the early 80s. I’m an social media consumer, but I’ve yet to come across anyone in the social media world with quality and insight that matches Stern’s. Until that happens (and I’m sure it will), the argument that Stern goofs on social media because he’s threatened doesn’t work for me.
Anyway, I’m glad you posted this Gary – I see lots of good points here... for me, Stern RULES, Bababooey! Bababooey!
95% of blogs do suck, 95% of myspace and facebook profiles are lame and self-absorbed. Don't give yourself a hernia tweaking about how some guy who gets paid to criticize everyday, popular things is criticizing an everyday, popular thing.
Howard has had a 30 year career in radio. If Gary was on the internet for the next 30 years he could say what he was doing was worth it... but the fact of the matter is Howard was on in a NY City at number one for 18 years and syndicated across the nation and had a tv show on regular tv and cable... if in 30 years Gary is still around I will be so happy for him... but he'll hardly be making that kind of scratch when he's competing with a million other podcasts where Howard (as a paid radio guy) only had to beat out maybe 10 other stations for ratings in an already profitable business.
Howard will retire soon anyway. Gary just got cancelled from Rev3 so he can't be doing that great. 120 people on USTREAM? Who cares... there are millions of Sirius/XM subscribers that pay $15 a month to listen to Howard.
They're talking about you, Gary.
You make some great points about Howard. I'm a huge Stern fan and I had the same reaction when I heard him say all this on the radio.
One thing that is somewhat new school about Howard is the way he builds community. Since he went to satellite, his community of fans is more tighter and obsessive than before. When you pay for Stern you really feel like part of the family and you are more likely to buy products that advertise on his show, etc.
In fact, both my fiancee and I are huge fans and when we meet someone new who also likes Howard, we immediately feel a bond with them. That's what building a passionate community is all about.
One knock on Howard when he was on regular radio was that he didn't acknowledge the fans enough. But on Sirius, he actually gives an hour a week for some of the "superfans" to have their own show.
The show is hosted by the guy who runs one of the biggest messageboards, the Stern Fan Network.
That's pretty similar to some of the stuff you talk about because he's making his community love him even more by allowing regular fans to appear on the air.
http://www.howardstern.com/contact.hs
:D
If enough people do then he'll have to do a lot of thinking for his next skit. By the way I love his show, but given he can dish it out then it's only fair he gets to take it on this one.
Given his "King of all Media" in his fictious world without an internet, I'm interested in seeing how he responds.
Having absolutely no experience in the traditional radio space I have been able to speak in front of every significant radio group in the country on two separate occasions this year. Trust me when I say they are coming around and will be formidable competition to satellite and web radio/podcasting and because they have the cache of powerful brands where the landscape will look like the Internet in the very late 90s when every big brick and mortar AKA dinosaur retail, from Wal-Mart to Toys-r-Us, built online stores. That path of destruction resulted in a monkey crying about a dead pets.com sock puppet during a Super Bowl ad.
MY
On another note, thank you Gary for the great show that you do. I have learned so much and I check the website religiously for your updates and videos. Will you be in the store on Saturday because I think I will be stopping by to pick up some vino for turkey day.
Nicely done.
Gotta love the passion man...
You've seen what's happening to some of the print media the past 5 years... tons of magazines have gone outta business... and many newspapers are having tough times.
Radio is on the curve right behind that... then TV as we know it will be right behind that... it's all an evolution and those who aren't on the right end of the curve get pissed.
Keep up the good work.
- Trevor
If you listen to the show, you hear how "old school" he is on A LOT of different issues, so I'm not surprised he takes the grumpy old Dad paradigm on social media. But more importantly, as you pointed out, he feels THREATENED.
Howard has a talent for funneling you into his train of thought. I find myself listening to his show, enjoying it, and little by little get sucked into his train of thought - but then you snap out of it and realize a lot of his points are NOT what you think and NOT what you believe. His followers can be VERY faithful to him and he's taking that opportunity to kick this social network/media thing down because it will replace him - whether he knows it or not (and I think he does).
If Howard picks this up, I doubt it's going to be pretty, Gary. Have you ever heard Howard defend himself when someone tries to call him out - ESPECIALLY when it's not to his face? The man can explode. He's overly protective of his ego and his status and is probably in denial that anyone with an internet connection and a thought can now do what he does: sell a voice.
Thanks for pumping out all the content.
Even Gary Veynerchuk will one day be out of touch with his medium. And it has nothing to do with technology, you can always learn how to use new technology because it comes with a user manual. This is about culture. The values and attributes that we affix to our cultural identities are the result of a very specific and limited time frame and they are rarely transposable. So it would be difficult to transpose 1960's cultural identity over new millennium cultural identity.
To keep up with the times, requires relentless experimentation and a lifetime of transient thought.
Howard is not talking about people who use social networking for advancing themselves and their opinions, such as an internet radio show or a political agenda blog. What Howard is addressing is the average person who needs to communicate the boring minutia of their lives.
My wife is on this facebook crap. Her "friends" constantly update their "wall" with whatever they're doing. "Megan is avoiding doing laundry". "Mark is driving in his car, annoyed at the old woman in front of him". THIS is what Howard is ranting on, and he's dead on. It's nonsense. This social networking is nothing other than people wasting their freetime sitting behind a computer when they could be out actually talking or interacting with real people.
That's why he was busting on Mike Gange in this clip (one of his producers). Gange wasn't out trying to sell anything...he was writing a man-diary and Howard called him on it. Gary seems to think Howard was saying that My Facebook (and that was a bit by Howard, FYI) isn't powerful, when in fact, Howard's saying that it IS a powerful tool, one that people use too much. There are people who can't seem to find a job, yet they have the time to maintain an extensive social network over the internet.
Howard's point is this: if you're over the age of 15, you probably have some real life responsibilities that you're ignoring when you spend 3 hours a day updating all your friends on what you ate for lunch.
Gary, next time listen to the entire clip before you make the effort to make a point which was totally out of context.
> Talking pictures: A fad.
> The Edsel: A car with staying power
> Any day now kids will give up on rock and pop music and just want to listen to accordion solos.
The truth hurts.
Your "analysis" is exactly what Howard is ranting about here - public masturbation. You could have said the same thing in one paragraph, instead you filled over 10 minutes. Way to clog the tubes...
Do you see this as his chance to get in front of the social media market? You, yourself, call him out as a GENIUS. Genius people make Genius mastermind moves. Could this be one? He has the GREAT Gary Vee talking about him right now. So he pisses on us for a few weeks...then next thing you know, Gary Vee is on his show schooling him and BAM! Howard Stern rolls out massive social media presence.
Hey, if any of Howards peeps are reading this now, contact me. Let me help you finish this plan off!
Gary V - as always, amazing content! You rock and inspire the world! Thank you from the bottom of my heart for being YOU.
Danny Arrington
Great post- very stimulating. I am really inspired by your vision. I can find social media very overwhelming sometimes- quantity over quality. I think it is important to emphasize that while the content of a blog or website is important, just as important is the content of "comments" we viewers make. If you are going to interact with a blog, then you have an opportunity to share useful information with so many others.
Read it.
Keep dominating.
Brett.
I never liked him, this was a good RIP show to HS. He's old, he's no more. We are ready for the next wave. I hope radio realizes they pay big - they lose. it's not the vehicle, it's the drag that comes from the personality.
no shock, just jock. zzzz smile.
Good show, Gary!
You're right, Gary. We cannot let has been curmudgeons like Howard Stern belittle us from achieving what he did!
I really like the style of your videos. In this day and age, it's kinda hard to grab my attention with a video anymore. Personally, for this video, I would have paused Howard's video every time you were talking. Although I could hear you over him, it gave me a bit of a headache because I was trying to listen to what the both of you are saying at once.
Anyway, getting back on topic, I think that it's not the end for Howard Stern. The shock radio thing has passed on. I think that if he were to really apply himself as a person and as an intellectual property, Howard could definitely dominate online social media.
If he really is "The King of All Media", I don't think it's too farfetched of an idea to pursue. And if all else fails, he can go back to radio or retire.
That's just my opinion.
Disturbing. People who don't know how to use these tools are showing their ignorance in comments like these.
I got the chops and I am going to crush it! You just keep crushing those videos and pulling the rest of us with you.
Sweet!
Great links to other sites as well! I will be back to visit.
As far as Howard Stern, I completely agree... He is being FAKE!
Those who think they are better, that they didn't use the same tactics, that they are better, that it's contained between mediums will be left behind.
Thank you!
Dr. al
I want to start off by saying that I think you are very good at what you do. I have been working online for 10 years and its rare that someone grabs my attention.
That being said, Howard is mocking one of his staffers that blogs about nothing and has no talent. You say it is the same thing that he does on the radio everyday and you're wrong. Howard is great at talking about nothing and what he does, the guy on his show that they are making fun of is NOT. That is the point Howard is making and like someone else mentioned above... you are missing the context of all of this.
THAT BEING SAID, I am sure you know all of that and 90% of your motivation for this video is to illicit a reaction and I have to hand it to you... that is what you are good at.
Way to call "Grampa Stern" out on that shit!
Gary, you've got the chops and the stones to back it up. Way to take on Howard...that was classic!
you rock. I love your video rebuttal on this topic. I was introduced to you only recently and I love your energy. Keep it up brother!
Interesting comments by Craig Reid Gary and Howard are both clever fellas.
We have good wine in Oregon.
Stern is his own straw man. Spending even two seconds rebutting him is a waste of time.
And dude, less coffee. Really. It'll not only make your vlog more watchable, but it may save your heart in a couple years.
I completely respect Stern, for everything he's done, but he just doesn't get it. Anyone would be a fool not to harness the power of social networking.
I can totally understand why you were looking so frustrated while listening to that. A lot of us have grown up being told what we can't do; we could never dream big because the opportunities weren't there. With the internet the opportunities ARE there, it's just a shame people like Howard Stern try to bring us down and hold us back.
Howard Stern's rant is just a microcosm of what is happening throughout old media. Time for some more agile content producers.
Now he just sounds like any jerk you could hear ranting in a bar.